sales and marketing

 

Task 8 Ethics, Environmental, and Social Responsibility in Marketing

Investigate Ethics in Marketing

1. Read ebook chapter 4 section on ethical marketing
2. Read Issues in Marketing
3. Watch Marketing Strategy_ Ethical Behavior In Marketing- What Are Marketing Ethics
4. Watch

Investigate Green Marketing

1. Watch
2. Read What is Green Marketing
3. Read 5 Green Marketing Strategies to Earn Customer Trust
4. Investigate Top 5 Reasons Eco Friendly Companies Fail at Green Marketing

Investigate Social Responsibility in Marketing

1. Watch
2. Read Three Ways to Kill It With Socially Responsible Marketing
3. Read ebook Chapter 4 on socially responsible marketing
4. Watch

Find a company in the area where you live that is known for its environmental and/or social responsibility. If you can, set up an interview with a company representative. If you are not able to do this, then undertake secondary research on the company. Find out:

1. What the company representative believes to be environmentally or socially responsible means
2. What the company is doing that exemplifies this
3. How the company's marketing clearly depicts this responsibility and translates it for the customer.

Write a one to two-page report on your findings which you will submit for grading. 

Use the three questions as your headings. Additionally, explain how well the company appears to be carrying out environmentally and socially responsible marketing. Does it meet the recommendations you have studied?