Rev Management

Two separate files: word for questions to answers, excel for analysis

• Which months can you identify as high season and why?
• Which months can you identify as low season and why?
• What is the group and transient mix during the low season months?
• What is the highest producing segment overall?
• Based on this performance, what do you think the strategy of this hotel was for this year?
• Looking at the Day of week (DOW) tab, does this hotel have higher demand on weekends or weekdays?
• Which segment or segments would you use to increase occupancy during weekdays?
• Which segment or segments would you use to increase ADR on weekends?
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