Retailing

Task

(Continuation from Assignment 1)

Established in 1957, Corica Pastries from Australia has consistently been delighting customers with their world-famous apple strudels, continental and custom-made cakes, and a choice of unique pastries.

https://www.coricapastries.com.au/

You have been tasked by Corica Pastries, to setup a retail location anywhere in Malaysia, to introduce their world famous apple strudels to the Malaysian market.

1. Merchandise management

a. Merchandise planning and management (40% content)

i. Buying - merchandise

ii. Planning – forecasting sales, merchandise assortments, inventory

2. Store design (60% content)

a. Determine the store layout

b. Store design – exterior

c. Presentation techniques

d. Store design – interior

e. Store ambience’s consistent with the merchandise and customer expectation