Retailing

 You have been tasked by Corica Pastries, to setup a retail location anywhere in Malaysia, to introduce their world famous apple strudels to the Malaysian market. 

i) Determine store location (60% content) 

a. Environmental analysis – economic factors, demographic factors, social factors & brand 

b. Store location analysis 

i. Alternate geographic trading areas 

ii. Type of location 

iii. Literacy of population 

iv. Trading factors 

v. Accessibility 

vi. Amenities 

ii) Retail operations: managing the store (40% content) 

a. Finding the right personnel and training the employee(s) 

b. Operations functions – employee scheduling, store maintenance, reducing inventory shrinkage