research paper on data analysis

https://ro.uow.edu.au/cgi/viewcontent.cgi?referer=https://scholar.google.com/&httpsredir=1&article=1983&context=buspapers

You should briefly summarize the content of the article or paper and explain how it relates to Data Science and/or Big Data Analytics.

assessment should be on your own opinion like Did it make sense? Did you learn anything from it? Do you agree or disagree with the content?)

APA style for the paper and any references