research paper

profileJony J

First 3 case example

  1. Sustainability: Unilever’s Sustainable Living Plan
  2. Ethics/Corruption: Volkswagen emissions scandal
  3. CSR: Google’s excellent reputation as the best place to work for this reason/Google Giving ( for the google you can talk about the number of employee, turnover rate  etc...)

research follow the outline 

  1. Your research findings (qualitative and quantitative)
    1. 2-3 pages, double-spaced (Nicole)
      1. Findings based on the above identified issues
        1. Quantitative evidence that shows how successful these strategies were for them (sales numbers, other numbers) at least 2 types
        2. Qualitative evidence- at least 2 types

Basically is to research the data and explain the company doing good or bad( the number of sale increase or decrease, etc) , how are they doing, the  impact and result. NO NEED TO TALK ABOUT THE BACKGROUND AND RASEON.  please come up with some graph and data picture. At least 2 types of evidences with each case example.


1. 2-3 page (without graph and picture)

2. no plagiarism

3. please finish on time 

4. easy to understand 

5. here is some helpful website

http://www.sciencedirect.com.jpllnet.sfsu.edu/science/article/pii/S0263237308000182

https://hbr.org/2013/03/making-sustainability-profitable

https://www.environmentalleader.com/2016/01/how-unilever-ge-ikea-turn-a-profit-from-sustainability/

http://fortune.com/2015/12/27/biggest-corporate-scandals-2015/

http://www.chicagotribune.com/business/success/businesscollective/tca-corporate-social-responsibility-good-for-business-20160531-story.html

https://www.unilever.com/Images/uslp-summary-of-progress-2016_tcm244-506938_en.pdf 

    • 9 years ago
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