Research

Topic: Tencent in China

double-spaced, 12 times new roman, one-inch margin all around.

1. Strengths and weaknesses of the company compared with competitors in China market

2. Some key strategic and/or management issues or concerns (e.g., strategic positioning; entry strategy or mode; marketing; manufacturing, environmental protection, intellectual property, etc., HRM) – [should be derived from the above external and internal analysis]

3. Recommendations to address the strategic and management concerns [can focus on one issue or a few issues but discuss in greater detail].