Require IMC project plan

profileBalakrishna

Hello,


I am looking for an IMC project plan for the company Freight era? required number of pages is 20.

IMC project plan should have the below sections

1. Company overview 

2. Product line review 

3. Promotional program situation analysis

4. Competitive review

5. Segmentation, targeting and positioning

6. communications objectives & Budget request

7. How will the monies be allocated?(like how much goes to traditional advertising,sales promotions,new media, etc)

8. Creative strategy management.

9. IMC mix

10. Specific media objectives/Mix

11. Measuring IMC program effectiveness.

12.Evaluation of program


    • 7 years ago
    • 100
    Answer(2)

    Purchase the answer to view it

    blurred-text
    NOT RATED
    • attachment
      Answer.docx

    Purchase the answer to view it

    blurred-text
    NOT RATED