Report
Prepare a response of at least two-pages responding to the questions listed below.
Should Pace Sterling proceed with this sponsorship? Defend your position Pro or Con. When drafting your answer, take the following into consideration:
- Do you feel that this sponsorship made any sense in the first place? Why or why not?
- Is the sponsorship for Pace Sterling worth any negative publicity that might accompany their relationship?
- If a company associates itself with a sexist organization, what is that saying about their own values? Is that important particularly in today’s #Me Too movement
https://hbr.org/2003/04/keeping-to-the-fairway
5 years ago
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