Report

  NOOOOOOOO       PLAGIARISM        AT         ALL     and  REFFERNCES NEEDED      IN CHICAGO 17 STYLE       ALSO      INTEXT CITATION AS WELL NEEDED...……………….READ EVERYTHING GIVEN AND ATTACHED...………...IF NOT FOLLOWED WILL DISPUTE       

Pick an interesting brand(PICK - BreadTalk.....dont pick any other brand)and write a case study about the brand. The case study must be from the perspective of ONE of the following branding concepts:

1) Brand reinforcement(PICK THIS); 2) Brand revitalization 

In your case study, you will have to cover the background information of the brand, what are the strategies the brand has undertaken, what are the marketing implications, is the brand a success or a failure? If there are any other interesting perspective of the brand you would like to present, you can discuss them too. Some good examples can include:

§ Identify a fading brand. What suggestions can you offer to revitalize its brand equity? Try to apply the different approaches suggested in the chapter. Which strategies would seem to work best?

§ Try to think of additional examples of brands that adopted either a “back to basics” or “reinvention” revitalization strategy. How well did they work?

Your choice of brands is on a first come first served basis. You have to inform your tutor about the brand you are hoping to write a case study about. Big brands such as Apple and Coca Cola are not recommended unless you have an interesting perspective to discuss. While writing your case study, please take into account the following guidelines:

1) Keep your case study interesting.

2) Discuss the facts and apply brand management concepts.

3) Minimum of 5 ACADEMIC references (Magazines, Newspaper Articles, Wikipedia etc are NOT Academic References. Also, textbooks are NOT considered an academic reference however should still be referenced as it is expected that you will refer to it for basic theoretical concepts) 

4) Word count is limited to 1500 words.

5) Include images in your case study to make it interesting.

  

  

Max Marks

Marks Awarded

 

A clear overview and background information about   the brand 

30

 

Identification of relevant strategies (related to   Brand Management concepts and theories) that the brand has undertaken

10

 

Good understanding and application of Brand   Management concepts and theories

Provide strong justification and arguments based   on Brand Management concepts and theories

40

 

Academic references, referencing style

Minimum of 5 ACADEMIC REFERENCES

15

 

Formatting, structure, grammar, spelling, formatting   and presentation of the case study

5

 

Total Marks

100

 The aim of this assignment is to work on a branding issue which is both current and timely and based on branding concepts. Please find attachment for assignment brief. Other Guidelines: l A cover page for the assignment will be made available on Blackboard. l The maximum word count should be minimum 1500 and no more than 1500 words (excluding Appendix). l The deadline for submission is as stated on Blackboard. l Please ensure that you provide justifications for the use of relevant branding concepts, theories and models in your discussion. This is an APPLICATION assignment. You will not get any marks by simply providing a description. l References from external ACADEMIC sources are expected. On average, about 5 references is the norm and these MUST be from academic or scholarly sources. References from popular press (Newspapers, magazines) do not count. l Each submission of the written projects must be uploaded on Blackboard. This is mandatory. l A copy of your assignment must be submitted ONLINE and via TURNITIN for the assignment to be graded. 

INTRODUCTION (ONLY HALF A PAGE....SHOULD ONLY INLCUDE - brand selected which is BREADTALK, objective of report, important section it covers and its analysis

ACADEMIC REFFERENCES CHICAGO 17 STYLE    also do intext references