Reflection R2

Submit a 5 page paper (APA style) creating a market strategy using Blockchain technology to increase knowledge about consumer preferences and developing branding for your company.

Reflection Two (R2) is an essay assignment. 

Unit 2: Readings and Resources

Your readings this week will help you better understand Blockchain Technology and prepare you to engage in this second Module’s discussion and assignments. Be sure to read the peer reviewed articles carefully and view the YouTube videos prior to starting your weekly discussion engagement, accomplish, and reflection. 

Read:

• Blockchain, the Next Wave of Innovation in Digital Marketing http://junction-creative.com/2018/05/31/blockchain-the-next-wave-of-innovation-in-digital-marketing/
• Why Brands Need to Pay Attention to Ever-Changing Consumer Habits https://www.adweek.com/brand-marketing/why-brands-need-to-pay-attention-to-ever-changing-consumer-habits/
• How Brands Should Be Working To Fix The Consumer Trust Crisis  https://www.forbes.com/sites/jaysondemers/2018/05/09/how-brands-should-be-working-to-fix-the-consumer-trust-crisis/#78971e52554c   

Watch:

• YouTube: A Primer to Bitcoin and the Blockchain
  
• YouTube: MetaX - Unlocking the Blockchain for Digital Advertising
  
• YouTube: How Blockchain is changing Digital Identity
•