Discussion week 2

How will Blockchain increase knowledge relative to consumer preferences?

Type your initial post and peer replies in this Discussion Forum based on the assigned readings for the week.  The initial post should contain a minimum of 500 words and it should be submitted no later than Tuesday before 11:59 pm EST.

Unit 2: Readings and Resources

Your readings this week will help you better understand Blockchain Technology and prepare you to engage in this second Module’s discussion and assignments. Be sure to read the peer reviewed articles carefully and view the YouTube videos prior to starting your weekly discussion engagement, accomplish, and reflection. 

Read:

• Blockchain, the Next Wave of Innovation in Digital Marketing http://junction-creative.com/2018/05/31/blockchain-the-next-wave-of-innovation-in-digital-marketing/
• Why Brands Need to Pay Attention to Ever-Changing Consumer Habits https://www.adweek.com/brand-marketing/why-brands-need-to-pay-attention-to-ever-changing-consumer-habits/
• How Brands Should Be Working To Fix The Consumer Trust Crisis  https://www.forbes.com/sites/jaysondemers/2018/05/09/how-brands-should-be-working-to-fix-the-consumer-trust-crisis/#78971e52554c   

Watch:

• YouTube: A Primer to Bitcoin and the Blockchain
  
• YouTube: MetaX - Unlocking the Blockchain for Digital Advertising
  
• YouTube: How Blockchain is changing Digital Identity