Recommend and develop ad extensions for your client/company’s campaigns (Due March 8, 2019 4pm EST)

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Hed Cycling Adwords Campaign

• Recommend and develop ad extensions for your client/company’s campaigns
  • Explain what the various ad extensions are for the recommendations you are making
  • Build out the ad extensions (for example, if your recommend  site-link extensions, list out which site links your client should use,  and develop headlines and descriptions for each)
  • Discuss how it will be beneficial for your client/company
• Develop landing page recommendations around the company's objectives and definition of success
  • Describe the goal of the landing page
  • Discuss what should/should not be included on the webpage
  • Recommendations for the copy on the landing page (should be aligned with ad copy)
  • Quantify what a successful landing page means (e.g. 100 newsletter sign ups per month)
  • Optional: Use Microsoft Visio or Gliffy.com (free) to create a wire frame landing page
  • Explain the logic behind your landing page recommendations and why they are effective
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• APA format 2-3 pages & 2-3 references