Google AdWords Search Campaign for Sherlock Marketing and Consulting Firm (Due March 3, 1pm EST)

Sherlock Marketing and Consulting Firm

Client: HED Cycling

See Attachment for more details!!!

• Develop an AdWords Account structure that includes campaigns and associated ad groups with themed keywords  (Note: Although accounts often have many campaigns, for the purpose of  this project, you should focus in on just 1 or 2 campaigns to really  hone your skills.)
  • Identify the product or service categories that should be established as campaigns
  • For each campaign, compile a list of themed keywords and establish  ad groups.  Your list of keywords should include keyword match-type.
  • Support and explain your account structure recommendations. For  example, why these campaigns? Why these ad groups? Why these keywords?  Why these match-types?
• Develop effective ads for your ad groups
  • For each ad group, you should develop 2 ads
  • Ads should incorporate keywords, have a strong headline, and a call to action within the body copy
  • Explain why these ads will be effective in meeting the client/company’s online marketing objectives
• 2-3 Pages APA,  2-3 references