Questions

Please respond to the following short answers. Each answer should be at least have two paragraphs long. The quiz is open book, you can use the information from lectures, readings, class discussion and current events to answer the questions. Use your own words in answering questions and avoid including long quotes.

1) Describe some of the main problems with polling and media coverage of polling that characterized the 2016 election.

2) How would you define “earned media”? What is one example of a political campaign that in your opinion was effective in using earned media? Justify your answer with evidence.

3) Choose one campaign: Trump 2020 OR Biden 2020. What would be your recommendations in terms of their advertising (PAID MEDIA) messages? What do you think the candidate’s message should focus on in order to win?

4) Choose one campaign: the Democrat Ocasio-Cortez 2018 OR the Republican Madison Cawthorn 2020. Describe how the campaign you chose used social media to surprise the respective party’s establishment and win the primary.

5) Think about what you learned in this class and the media consumption table you prepared for the media diet assignment. How does your social media shape the type of political information you’re exposed to? What could you do to diversify your political networks on social media?