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1.    What are some of the advantages and disadvantages associated with a firm's expansion into international markets?

Most everybody is talking about globalism and how to take advantage of this. 

One organization that has done well is McDonald's, but then what have been some of the barriers?

Below is an article "McDonald's Winning Strategy at Home and Abroad":

http://www.forbes.com/sites#/sites/panosmourdoukoutas/2012/04/20/mcdonalds-winning-strategy-at-home-and-abroad/#3d0a8d5270da

Reference

Mourdoukoutas, P. (2012, April 20). McDonald's Winning Strategy at Home and Abroad. Forbes.com

Retrieved from http://www.forbes.com/sites#/sites/panosmourdoukoutas/2012/04/20/mcdonalds-winning-strategy-at-home-and-abroad/#3d0a8d5270da




2.   Please discuss how managers can create value for their firm through diversification efforts.

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