Question

Use book Consumer behavior building marketing strategy 13th edition

By David l mothersbaugh

Del I Hawkins 

Respond to the following in a minimum of 175 words:  

• What is a dissociative reference group? Be sure to use your book for this.
• In what way can dissociative reference groups influence consumer behavior?
• Are you/have you ever been part of a dissociative reference group? If so, explain your example. If not, pick a dissociative reference group that someone you know has or does belong to, and explain that example.