Quantitative and Qualitative Decision Making

Read the business running case "Investing in a New BrewPub?" and review the Tutorial for AD715: Business Simulation "How To Play". To understand how the microbrewery industry works, read the case "Hockley Valley Brewing Co. Inc."

Discuss one or several of the following questions: what implications can be drawn for the launch of a microbrewery service; factors affecting the price policy; evaluate the placement alternatives (in-house and through local wholesalers), including the sales needed to break even for the new microbrewery; discuss possible distribution strategies for the new microbrewery unit.

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