Public Relations

Assignment 2: Course Project—Story Pitch

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You have been compiling items for the media kit that is part of your PR strategy for Rock Pic School. For this assignment, you will frame the story pitch that will be peddled to various media outlets.

Tasks:

Create a story pitch that will be submitted to the media. The goal of your pitch is to convince the media that Rock Pic School has a story worth telling to the public. Your pitch should include the following:

• Media alert
• Audio clip (completed in W3 Assignment 1 Discussion)
• Story angle—the story you want told
• Any additional elements, such as testimonials, that can help sell the story

Your story angle should be framed for print, radio, and television. The story overview can be the same but should include an idea or advice on how the story can be told in each of the three mediums.

Deliverable:

• Share your response in at least 500 words.
• Use proper MLA formatting for your document and source citations.
  • Use this MLA Citation Helper as a convenient reference for properly citing resources.