PSG JORDAN

Each student should find a current event in the sport marketing industry that relates to current course topics. Some useful resources might be Street & Smith’s Sports Business Journal, databases available through the U-M Libraries, newspaper such asThe New York Times, The Wall Street Journal, magazines such as Sports Illustrated, Forbes, or websites such as ESPN.com, CBSSports.com, etc. In addition to the presentation, a written assignment (1,000 word limit excluding appendix, references) should be submitted and must include the following:

1.     Summary of the article                                                                                   2/20

2.     How it relates to the topic in the course                                                         4/20     

3.     Three thought-provoking discussion questions on the topic                          6/20

4.     Your own critical analysis/findings to the questions above                            6/20

5.     Reference and copy of the original article in appendix                                  2/20

                  Total 20

Note. Written assignment is due on the day he/she is scheduled to present (a hard copy and an electronic submission to here). Failure to present on the scheduled date without written notification in advance will lose 50% of the points. Each presenter should submit the link(s) of original article(s) to the instructor at least two days before the presentation.