PSG JORDAN

PSG.pptx

Jordan Brand and Paris Saint-Germain Go Infrared for 2019-20

PSG & JORDAN

Second collaboration.

Clothing line.

First Release was last year. Only champions league home and away kit.

This year the logo would be in the away jersey for every competition.

The kit is flooded in the iconic infrared shade first introduced on the Air Jordan VI back in 1991.

This results in a blistering away look, with head-to-toe infrared giving all of PSG’s teams an audacious change of colors.

Players

The kit was presented by leading players such as Kylian Mbappe.

Connection to the class

Marketing mix (promotion and product)

PSG is using a globally recognize brand in Jordan to build up the teams name.

They are using influential figures to promote their product.

How will this affect other clubs to find major partners like Jordan to help market their team using unique products like iconic Jordan shoes?

Who would benefit more from this partnership?

Because Jordan is not typically associated with soccer, would PSG help bring awareness and development for soccer with the Jordan brand?