Project 1: Goals, Objective and Competitive Analysis Business Analysis - Phase 1

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  • Step 1: Write an Introduction paragraph 
  • Step 2:  PESTEL Analysis
  • Step 3:  SWOT Analysis
  • Step 4:  Porter’s Five Forces Analysis
  • Step 5:  Goals and Objectives
  • Step 6:  Competitive Analysis

    • Create a Word or Rich Text Format (RTF) document that is single-spaced, with double spaces between paragraphs.  Use 12-point font, double spaced.  The final product will be 7-9 pages in length excluding the title page and reference page.  Write clearly and concisely.   Do not exceed 9 pages.

    • Provide the page or paragraph number in every in-text citation presented.  If the eBook does not have pages, provide the chapter title and topic heading.  If using a video, provide the minutes and second of the cited material.
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Sheryl Hogan
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