product selecton

My product is on Adidas  in 3- to 4-page Microsoft Word document with double spacing, 12-point Times  New Roman font, one-inch margins, and sources cited in APA format. must include 2 resources  I have included an example for you to look at and follow

answer the following 

Specifically, the following critical elements must be addressed:

1. Product/Service Selection
   1. Name and describe an existing or proposed product/service that would be a potential focus of your final marketing plan.
   2. Justify the need for a marketing plan surrounding the existing or proposed product/service named.