Principles of Marketing

Identifying your Case Study

This course has major project assignments due in Week 3 and Week 5. It will take more than a week's effort to adequately complete them. Plan time to start the research and work on those assignments earlier than the week in which they are due.

Analyzing the Marketing Environment- Select one of the macroenvironments of marketing described in the lecture, such as demographic, cultural, economic, political, social, and technological, and a product category.

• Briefly summarize your selection (macroenvironment).
• What do you think are the three major trends in your selected macroenvironment that have the potential to impact the marketing of the selected product category?
• Can the demand for this product category change? Why?
• Would this demand impact the immediate environment for it?
• What new competitors, if any, will emerge for it?
• How should a firm in that product category adapt their product to anticipate the impact on these changes?

Submission Details:

• Submit your plan in a 3- to 4-page Microsoft Word document, using APA style.