MKT2010 Principles of Marketing SU01 Week 1 project Due 03/30/2020

Week 1 ProjectAssignment Due March 30 at 11:59 PM

Identifying your Case Study

This course has major project assignments due in Week 3 and Week 5. It will take more than a week's effort to adequately complete them. Plan time to start the research and work on those assignments earlier than the week in which they are due.

Analyzing the Marketing Environment- Select one of the macroenvironments of marketing described in the lecture, such as demographic, cultural, economic, political, social, and technological, and a product category.

• Briefly summarize your selection (macroenvironment).
• What do you think are the three major trends in your selected macroenvironment that have the potential to impact the marketing of the selected product category?
• Can the demand for this product category change? Why?
• Would this demand impact the immediate environment for it?
• What new competitors, if any, will emerge for it?
• How should a firm in that product category adapt their product to anticipate the impact on these changes?

Submission Details:

• Submit your plan in a 3- to 4-page Microsoft Word document, using APA style.
• Name your plan document SU_MKT2010_W1_LastName_FirstInitial.doc.
• Submit your document to the Submissions Area by the due date assigned.

You will receive feedback and suggestions from your facilitator.

Note: On the basis of the suggestions and feedback from your facilitator, refine your work for the course project. If additional input is needed from your facilitator, please arrange for the consultation.