PR detail outline

Main Elements

 Milestone One: Prepare a detailed outline (minimum three pages) of the following information about your selected team/organization. You do not have 

to fully address all of these aspects when you submit Milestone One. If you have questions or need guidance from your instructor on some of these 

points, make sure to include targeted questions within your Milestone One submission. 

* Introduction

Introduce the Buffalo Sabres and explain its current state, current trends, and future concerns or opportunities.

*Media Assessment

Conduct a media assessment that includes all PR facets listed in the Overview section of this document. When discussing each of these facets, 

make sure to note examples with dates and times. Each facet should be a section within your document. Some sections may be longer or shorter,

depending on your selected team/organization. 

* Critique/Recommendations

Critique the effectiveness of the PR and media professionals employed by your selected team/organization. Note what has been done well but 

more importantly, give specific suggestions on where this organization could have handled a situation differently or improved its media exposure 

in terms of quantity or quality.