power point

The presentation will consist of your major findings, analysis, and recommendations in a concise presentation of up to 8 slides 

• Brief introduction your project (Apple)
• Situation analysis including macro-environmental scan, “PESTEL” and a SWOT analysis – Use two key PESTEL factors of the environmental scan that apply and present the most significant SWOT factor for each category. 
• Competitive analysis of one to two direct competitor. Include differentiation, positioning and target market.
• Product benefits and brand identity (Choose Iphone)
• How the marketing mix (the 4 Ps or 7 Ps) will work together to reinforce the plan objectives where it is applicable.  
• Integrated Marketing Communications plan (IMC) for your product/service. Media plan for this section should clearly state the communication message and how you will relate the message through your selection of four specific platforms modes of communication.
• References page