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Apple inc.
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Brief Profile Of Apple
Apple Inc. is the world's largest leading brand in electronics and information technology. The company builds a revolutionary image through its innovative designs and range of products like cell phones(iPhones), Laptops (Mac book), iPads, iPods, and computer software. The headquarter is based in the USA, Founded by Steve Jobs and Steve Wozniak while targeting the niche market through their premium prices generating a lot of revenues while recognized under Forbes 2016 ranking as a valuable company in the ICT category (Gazerani 2020).
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Largest information technology company
Products: cell phones, personal computers, computer software, and consumer electronic products
Innovation and design
PESTLE & SWOT Analysis
Sociocultural
The rising use of mobile access relates to the increasing demand for devices like smartphones and tablets could help in increasing revenue.
Secondly increasing dependence on digital systems, creates opportunities for Apple to sell more of its products based on higher demand.
Despite these opportunities, the company faces the social threat of opposition against its business operations.
Anti-Apple sentiments are mounting, questioning business practices, such as the company’s lawsuits against third-party repair service providers that repair products like the iPhone and MacBook.
For the better growth and success of the businesses, the organizations need to analyse the external environment, which helps in planned and strategic decision making. Pestle analysis is used as one such instrument to dig the external factor that impacts the company's growth and objectives. There are many important factors that the pestle analysis consists of, like political, economic, legal, technological, socio-cultural, and environmental.
Apple has been greatly impacted by the enhanced free trade policies by the government in America and other European countries under political factors. The stable politics in different developing countries also provides the opportunity for Apple to distribute its products in different parts of the world (Gazerani 2020).
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Rising use of Mobile access
(opportunity)
Mounting Dependency on digital systems
(Opportunity)
Anti-Apple sentiments
(Threat)
Pestle Analysis
Innovation and awareness of cloud technology
Rapid technological changes bring huge impacts on the socio-economic condition of humans. Apple achieved to target the niche market of the world through their innovative designs of products. They were the first successful brand to introduced touch screen technology in mobile phones later expanded to other products (Mohammed 2019). The increasing social media campaigns and consumers give apple a competitive edge in the market through its quality features like IOS and cameras. But in the Asian markets, due to technological changes and new market entrants with matching features, Apple shares the market through its sales and revenues.
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Changing Trends
Social media wave
Demands for apps
TECHNOLOGICAL FACTORS:
SWOT Analysis
The SWOT analysis is the internal analysis of the company's strengths, weaknesses, opportunities, and threats of its products, strategies, employees, and daily operations for better strategic management and marketing planning.
One of Apple's strengths is its ranking among top companies for its innovative hardware, software, and service applications in the digital sector. They maintained the pioneer image through launching platforms like iTunes, IOS App store for different media surfing.
One of the weaknesses is that they cannot cater to the need of middle and lower economic stat consumers, which is more than half of the world population. Their prices are expensive and premium (Ghiyath et al., 2021).
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Raju, Srinadh [ETHUS NON-J&J] (RS[N) - Change this picture. the main focus should be what 2 factrors are being discussed here.
Raju, Srinadh [ETHUS NON-J&J] (RS[N) - We don't have to say the what SWOT means. Just take the 2 selected factors (Political and Technology) and slect the most significant SWOT factor for both.
A strategic instrument for internal analysis
Factors of SWOT analysis
Strengths and Weakness
SWOT ANALYSIS continue.
THREATS
OPPORTUNITIES
The changing technological changes and social media awareness creates a larger opportunity for Apple to grow its sales and distribution. The pandemic generated huge demands for cloud storage as every transaction of mainly every sector started taking place online. Cloud technology is secure and cost-effective.
The stable political conditions and free trade also termed as opportunities to explore the commonwealth countries for distribution and sales.
The new entrants of Android companies like Samsung, Huawei, and Google Phones have built a huge competition for Apple. Apple has to share the revenues and sales in the Asia market due to the high rate of matching features (Ghiyath et al., 2021).
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Direct Competitors
Apple is facing huge competition in the Tech market as many new entrants are rapidly growing with increasing consumer demands.
Some of the direct competitors like HP, Samsung, and Google are trying to maintain the competitive advantage by equally investing in research and development like apple is investing. Apple's competitive advantage lies in the product design, segmentation, and target audience. Initially, Apple was following mono segment positioning, but later, they shift to multiple segments targeting multiple audiences divided into groups for multiple ranges of products. They target niche markets willing to pay an extra amount for quality designed products ((Odaymat 2018).
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Competitive analysis
Samsung, Hawaii , HP Computers, Google and Microsoft
Targeting, positioning and segmentation.
Marketing mix
Apple has got a huge range of products in different information technology sectors, as mentioned above. These products made the apple portfolio strong in the market. These products are distributed through various channels offline and online like apple outlets, local retail, online through Apple official website, Ecommerce stores resellers, and iCare stores (Odaymat 2018). The pricing of Apple products since the start is very high. They always target and portray the premium products at premium prices for high-end consumers. Conventional and nonconventional marketing strategies are used to promote its elite products through social media, print media, and word of mouth.
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Raju, Srinadh [ETHUS NON-J&J] (RS[N) - Marketing mix is 7 P's. Product, price, place, people, physical evidence, process, promotion. This picture looks out of place for marketing mix. Please change this slide.
Price
Promotion
Product
Product Benefits and Brand Identity
Unique branding
Exclusive premium products
Brand Identity- iPhone
iPhone multiple benefits
The value proposition of Apple lies in its unique and exclusive products. Which is carefully designed with a premium identity for high-end consumers. Apple made itself always different from the market in terms of its branding, social media presence, research, and development of products. The iPhone is one of the most selling products on pre-launch rates due to its unique design, easy-to-use IOS, awesome touch screen, and top mind awareness among consumers. which is one of the successful elements for Apple. (Gazerani 2020) One factor of the success of the iphone is its consumers' experience. Once the user used them they demand an advanced version of it, but for non-users, the experience is always different that because the consumers are well aware of the usage and feature of it.
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Integrated Marketing Communications And Media Plan
The media plan is the strategic plan of promotion that helps detect the right target audience and tap that audience through significant communication. Apple uses the emotional quotient in its promotional launches by using and relating words like innovation, designs magical, and exclusive for its products. They promote concepts like "value" rather than the pricing of products, helping the customers connect with products by utilizing the terms like experience, simplicity, and uniqueness (Greenspan, 2019).
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Media plan of apple
The communication message of Apple
Exclusive Launch events
References
Apple Segmentation, Targeting and Positioning - Research-Methodology. Research. (2021, February 23). https://research-methodology.net/apple-segmentation-targeting-and-positioning.
Ghiyath, Ribana, Sg, Carl, Xaruka, Akdogan, B., Gupta, S. K., G, J, & Carrie. (2021, February 8). Apple SWOT 2021: SWOT Analysis of Apple. Business Strategy Hub. https://bstrategyhub.com/swot-analysis-of-apple-apple-swot/.
Odaymat, R. (2018). MARKETING PLAN FOR APPLE INC.. 10.13140/RG.2.2.31248.25605.
Mohammed, A. (2019). Stratigic Management. 10.13140/RG.2.2.13205.27367.
Gazerani, N. (2020). Business Analysis of Apple Company. 10.13140/RG.2.2.19161.06246.
