Place and Price Analysis

Write an analysis of place and price (the second and third "Ps" of the marketing mix) for a selected product. There is no page limit for this assessment.

Selecting the best methodology for getting a product to the targeted customer is an essential aspect of an integrated marketing plan. The establishment of value, as manifested in a product's price, is another essential part of a successful integrated marketing program.

By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:

• Competency 3: Examine the relationship of basic marketing strategies to business success. 
  • Analyze relationships between a company's place strategies for a product and the company's economic success.
  • Analyze relationships between a company's price strategies for a product and the company's economic success.
• Competency 4: Apply effective marketing planning and implementation. 
  • Analyze a product's distribution channels.
  • Analyze where a product is being sold.
  • Analyze characteristics of a product's pricing system.
• Competency 6: Evaluate management implications of marketing and sales plans. 
  • Describe potential management challenges related to recommended changes to a company's place strategies.
  • Describe potential management challenges related to recommended changes to a company's price strategies.