Place and Price Analysis

CRITERIA 

NON-PERFORMANCE 

BASIC 

PROFICIENT 

DISTINGUISHED 

Analyze a product's distribution channels.

Does not identify a product's distribution channels.

Identifies a product's distribution channels, but does not clarify its significance to a successful marketing strategy.

Analyzes a product's distribution channels. 

Analyzes a product's distribution channels and assesses strengths and potential weaknesses. 

Analyze where a product is being sold.

Does not identify where a product is being sold. 

Identifies where a product is being sold, but does not clarify the significance to a successful marketing strategy. 

Analyzes where a product is being sold. 

Analyzes where a product is being sold and assesses strengths and potential weaknesses of the place of sale. 

Analyze relationships between a company's place strategies for a product and its economic success.

Does not describe relationships between a company's place strategies for a product and its economic success.

Describes a company's place strategies for a product, but does not clarify its relationship to economic success.

Analyzes relationships between a company's place strategies for a product its economic success.

Analyzes relationships between a company's place strategies for a product and its economic success, and proposes potential changes in the place strategies that could improve the company’s economic success. 

Describe potential management challenges related to recommended changes to a company's place strategies.

Does not identify potential management challenges related to recommended changes to a company's place strategies. 

Identifies potential management challenges related to recommended changes to a company's place strategies, but does not clarify their impact or significance. 

Describes potential management challenges related to recommended changes to a company's place strategies. 

Describes potential management challenges related to recommended changes to a company's place strategies, and assesses how those challenges might be addressed. 

Analyze characteristics of a product's pricing system.

Does not identify characteristics of a pricing system. 

Identifies characteristics of a pricing system, but does not clarify their significance to a successful marketing strategy.

Analyzes characteristics of a product’s pricing system. 

Analyzes characteristics of a product’s pricing system and assesses strengths and weaknesses of the pricing system. 

Analyze relationships between a company's price strategies for a product and the company’s economic success.

Does not describe relationships between a company's price strategies for a product and the company’s economic success.

Describes a company's price strategies for a product, but does not clarify its relationship to economic success.

Analyzes relationships between a company's price strategies for a product and the company’s economic success.

Analyzes relationships between a company's price strategies for a product and the company’s economic success, and proposes potential changes in the price strategies that could improve the company’s economic success. 

Describe potential management challenges related to recommended changes to a company's price strategies.

Does not identify management challenges related to recommended changes to a company's price strategies. 

Identifies management challenges related to recommended changes to a company's price strategies, but does not clarify their impact or significance.

Describes management challenges related to recommended changes to a company's price strategies. 

Describes management challenges related to recommended changes to a company's price strategies, and assesses how those challenges might be addressed.