Place and Price Analysis

For this assessment, consider that you work as a marketing analyst for a consulting firm. You were previously asked to develop an analysis white paper to be used for marketing purposes to showcase the firm’s consulting capabilities, and your manager and the firm’s marketing team was impressed with your work. 

As a result, your manager asked you to create another analysis white paper to also be used for marketing purposes, with a goal of highlighting the firm’s consulting capabilities for each of the “four Ps” of product, place, price, and promotion.

Analyze the place and price for a product. You can use the same product you used for the previous assessment, or you can choose another organization or product.

Place Analysis

• Analyze distribution channels (how does the organization get the product to market), and assess strengths and potential weaknesses.
• Analyze where the product is being sold and the approach to inventory, and assess strengths and potential weaknesses of the place of sale.
• Analyze the relationship between the company's place strategies for the product and the company's economic success and propose potential changes in the place strategies that could improve the company’s economic success.
• Describe potential management challenges related to recommended changes to the company's place strategies, and assess how those challenges might be addressed.

Price Analysis

• Analyze the characteristics of a product’s pricing system, including if it is cost-based, value-based, or competition-based. How did you come to your determination? Assess strengths and weaknesses of the pricing system.
• Analyze the relationship between the company's price strategies for the product and the company's economic success. Propose potential changes in the price strategies that could improve the company’s economic success.
• Describe potential management challenges related to recommended changes to the company's price strategies, and assess how those challenges might be addressed.

Based on your executive audience, your case study should be well organized and written in clear, succinct language. Follow APA rules for attributing sources that support your analysis and conclusions.

Academic Integrity and APA Formatting

As a reminder related to using APA rules to ensure academic honesty:

1. When using a direct quote (using exact or nearly exact wording), you must enclose the quoted wording in quotation marks, immediately followed by an in-text citation. The source must then be listed in your references page.
2. When paraphrasing (using your own words to describe a non-original idea), the paraphrased idea must be immediately followed by an in-text citation and the source must be listed in your references page.