one page

 For Project #4 please find an advertisement that you believe is ineffective. Using what you learned from your reading of Chapters 10 and 11 (Successful Writing at Work), and your viewing of the documentary film Art & Copy, write a one-page assessment of the site, discussing three or four changes you think would make it more effective. Attach a printed hard copy of the advertisement to your assignment. 

I attached the book

and this is the video

 https://www.youtube.com/watch?v=yM7fLJ18b3Y