ON TIME BUSINESS MANAGEMENT A+ WORK, ON TIME, NO PLAGARIZING; ON TIME

Busn620 W6: Corporate Culture & Executing Strategy(AMAZON) no more than 350 words

While the various tools that have been covered provide leaders with the insight they need to make decisions, the culture of an organization should also be a key consideration. For the same organization you selected in Week 1, discuss how its culture influences decision-making and the allocation of resources. Include specific examples of how culture facilitates the formulation and execution of strategic initiatives for this organization, and specific examples of how it can be a hindrance in this regard. Share this information in your primary posting.

Daft, R. L. (1978). System influence on organizational decision making: The case of resource allocation.  Academy of Management Journal (Pre-1986), 21(1), 6. http://ezproxy.apus.edu/login?qurl=https%3A%2F%2Fwww.proquest.com%2Fscholarly-journals%2Fsystem-influence-on-organizational-decision%2Fdocview%2F229486694%2Fse-2%3Faccountid%3D8289

Salvador, E. J., Filho, F. D. S. P., Braga, I. L., & Arenas, M. V. D. S. (2025). SOCIO-ENVIRONMENTAL MANAGEMENT TOOL IN THE WESTERN AMAZON: FOCUS ON THE MULTIFACETED TOOL. [INSTRUMENTO DE GESTÃO SÓCIOAMBIENTAL NA AMAZÔNIA OCIDENTAL COM FOCO NA FERRAMENTA MULTIFACETADA HERRAMIENTA DE GESTIÓN SOCIOAMBIENTAL EN LA AMAZONÍA OCCIDENTAL: ENFOQUE EN LA HERRAMIENTA MULTIFACÉTICA]  Revista De Gestão Social e Ambiental, 19(6), 1-30. https://doi.org/10.24857/rgsa.v19n6-099

Busn601 W6: Expanding Your Digital Marketing Strategy

no more than 350 words (AMAZON)

While many businesses focus heavily on social media and website design, an effective digital strategy goes beyond those elements. There are several other components that can be used to create a well-rounded and competitive marketing plan.

For this discussion, think about your final paper topic and respond to the following:

· What additional digital strategies do you plan to include in your final paper beyond social media marketing and website design?

· What innovative approaches are you considering that could set your strategy apart?

· Are there any unique strategies that align especially well with your target market?

· Is there something your competitors are not doing that you plan to incorporate to gain an advantage?

Van Zeebroeck, N., Kretschmer, T., & Bughin, J. (2023). Digital “is” Strategy: The Role of Digital Technology Adoption in Strategy Renewal.  IEEE Transactions on Engineering Management,  70(9), 3183–3197. https://doi.org/10.1109/TEM.2021.3079347

Zhang, X., Yao Yu, X., & Ma, L. (2023). Information technology investment and digital transformation: the roles of digital transformation strategy and top management.  Business Process Management Journal, 29(2), 528-549. https://doi.org/10.1108/BPMJ-06-2022-0254

My organization is AMAZON

· Search Engine Optimization (SEO) Amazon

·       Similar to the process of optimizing a website for better performance in organic search engine results, the overall process of optimizing a website's organic search results visibility is called Search Engine Optimization (SEO). As opposed to paid ads, SEO involves long-term practices like quality content, better user experience, backlinks, and social media interaction to help establish a long-lasting online presence. According to Zhang and Cabage (2017), three SEO strategies that help to boost website traffic, improve search rankings, and enhance online performance are: content optimization, link building, and social sharing. 

·      Amazon's high SEO visibility is due to its large product database, its high domain authority, customer reviews, and optimized product pages. This offers millions of indexed listings, product descriptions with keywords, user generated content, and search functions on board to increase product discoverability. All of these make Amazon an often-serving part of the commercial search results (Amazon.com, 2024). High-quality content, good site structure, and authoritative backlinks increase the visibility of search engines, says Zhang and Cabage (2017). But Amazon can do more to use multimedia product content, optimize keywords and build better partnerships with authoritative external sites to further improve their SEO strategy. Link building can help to boost domain authority and help long-term organic search results (Zhang & Cabage, 2017). 

·      As a result, the SEO benefit Amazon already has is enhanced by the platform's size and by the content created by customers, but ongoing optimization is still needed to keep its content visible in the highly competitive online environment.