ON TIME BUSINESS MANAGEMENT A+ WORK, ON TIME, NO PLAGARIZING; ON TIME

DISCUSSION

BUSN620 WEEK 5 (NO MORE THAN 300 WORDS)

In conjunction with a tool like Porter's Five Forces, the Ansoff Matrix can be used to formulate a more robust assessment of the drivers of business growth. For the same organization you selected in Week 1, produce an Ansoff Matrix analysis by conducting research using any two of the following three AI tools (free version is sufficient) for this organization: ChatGPT, Gemini, Copilot. Synthesize the results produced by the two chosen tools to arrive at a finalized version of the Ansoff Matrix for this organization. Be sure to explain how these elements can be used to identify opportunities and increase revenue through the development of new products/services and/or tapping into new markets. Your primary posting should include an overview (in your own words) of the results produced by each of the two chosen tools, as well as the finalized Ansoff Matrix for this organization. For your additional postings, consider potential AI hallucinations in your classmates’ posts. In addition, as part of your responses to your classmates, pose questions to them about their Ansoff Matrix analysis from the perspective of a VP of Operations role.

Глушко, О., Бай, С., & Дроздова, Ю. (2026). EVALUATING THE EFFECTIVENESS OF ENTERPRISE DIVERSIFICATION PROCESS MANAGEMENT. [ОЦІНЮВАННЯ РЕЗУЛЬТАТИВНОСТІ УПРАВЛІННЯ ПРОЦЕСОМ ДИВЕРСИФІКАЦІЇ ПІДПРИЄМСТВА]  Finansovo-Kredytna Diyal'Nist, 3(68), 456-470. https://doi.org/10.55643/fcaptp.3.68.2026.5194

ASSIGNMENT

MGKT 601 W5 Industry Adaptation to Digital Marketing and E-Commerc (NO MORE THAN 300 WORDS)

Some industries have embraced digital marketing and e-commerce more quickly than others. For many, tasks that once required in-person visits, like banking or shopping, are now routinely handled online. However, not all industries or consumers have fully transitioned to digital, and some still value face-to-face interactions for specific experiences.

Reflect on your own experience and consider the following:

· How would you rate the industry you currently work in (or hope to work in AMAZON) in terms of its adaptation to digital marketing and e-commerce? Is it ahead of the curve, falling behind, or somewhere in the middle?

· Are there any digital strategies your employer or desired company could adopt that would improve their operations, customer experience, or brand visibility?

· What industries still benefit strongly from face-to-face interactions? In those cases, what digital tools or strategies could help enhance the customer experience without fully replacing the human element?

Matsepe, N., Moodley, F., & Sune Ferreira-Schenk 50-72. (2025). The Impact of Emerging E-Commerce Platforms on Amazon’s Stock Price Performance.  Acta Universitatis Danubius.Oeconomica, 21(6), 24. http://ezproxy.apus.edu/login?qurl=https%3A%2F%2Fwww.proquest.com%2Fscholarly-journals%2Fimpact-emerging-e-commerce-platforms-on-amazon-s%2Fdocview%2F3281477623%2Fse-2%3Faccountid%3D8289

MGKT601 Week 5 Assignment

Instructions

This week you will be creating a website for your final paper topic AMAZON. Please create the website with a free program ( such as wix.com ). You will want to place your link in the body of a word document for easy submission.

 

Things to consider with your website design

· Stay consistent with current branding efforts if this is an existing brand

· Include contact information (even if it is fictitious for this assignment)

· Find a healthy balance of images and information, as brevity can be critical in website design

· Get creative 

· Review the 7 C's of digital marketing from previous lessons.

 

CO-8: Analyze the various marketing channels and strategies used in e-business