OMM 615 week 3 Assignment

Ashford 4: - Week 3 - Assignment

Media Buying
 

You have been assigned the task of purchasing media for your client’s advertising campaign. In a two to four-page paper, discuss the steps you would use in determining how you would select a media venue. Describe each of the five W’s for your media planning. Describe the three most important rules of media buying and why they apply to your client.
 

The paper

• Must be two to four      double-spaced pages in length (excluding the title and reference pages)      and formatted according to APA style as outlined in the Ashford Writing Center.
• Must include a separate title      page with the following:
  • Title of paper
  • Student’s name
  • Course name and number
  • Instructor’s name
  • Date submitted
• Must use at least two scholarly      sources in addition to the course text.
• Must document all sources in      APA style as outlined in the Ashford Writing Center.
• Must include a separate      references page that is formatted according to APA style as outlined in      the Ashford Writing Center.

Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.