Media Buying

Media Buying

You have been assigned the task of purchasing media for your client’s  advertising campaign. In a two to three-page paper, discuss the steps  you would use in determining how you would select a media venue.  Describe each of the five W’s for your media planning. Describe the  three most important rules of media buying and why they apply to your  client. 

The paper

• Must be two to four double-spaced pages in length (excluding the  title and reference pages) and formatted according to APA style as  outlined in the Ashford Writing Center. (Links to an external site.)Links to an external site. 
• Must include a separate title page with the following:
   
  • Title of paper
  • Student’s name
  • Course name and number
  • Instructor’s name
  • Date submitted
• Must use at least two scholarly sources in addition to the course text.
• Must document all sources in APA style as outlined in the Ashford Writing Center.
• Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.