NU 310 Unit 6 dq1

Topic 1: Representativeness

There are two words that have importance related to sample selection. They are “representative” and “generalize”. If simple random sampling is the ideal means of achieving a representative sample, why is it not universally used in research? Using examples of probability and non-probability sampling methodology, demonstrate why the strengths and weaknesses of certain sampling methodologies make them more appropriate for either quantitative or qualitative research studies.