Need Sunday by 8pm Assignment: Worksheets 4, 5, 6

Objectives

• Identify direct and indirect competitors and their relative strengths and weaknesses
• Develop strategy, objectives, and tactic statements for a company's digital marketing
• Attribute a reasonable budgetary cost to digital marketing tactics

Introduction

In each assignment there are instructions on how to fill in the grid.  I use samples of Once Upon a Child to set a precedent of expectations.  Please use your own business/product that you are working with throughout the course to fill in the charts.  You can modify the cells and colors to your liking.

Instructions

Read the details provided for each of the worksheets below.  Then, download the worksheet and complete it sometime during week two of the course.  Upload all three required worksheets for the week (4, 5, and 6) at the bottom of this FSO page before the close of the week.

Worksheet 4: Competition

We need to have a good understanding of our competition, and Worksheet 4 is designed to help us get just that.  Download the worksheet and list two-to-three of your competitors.  Direct competitors are preferred, but indirect competitors are also acceptable.  Sometimes indirect competitors aren't easily identifiable, so let me know if you need assistance.  Attempt to gain an understanding of your competitors' marketing strategies.  What do they do well?  What do you feel is a competitive advantage that your brand has over your competitors?

• Activity4-Competition.docx14 KB

Worksheet 5: Marketing Objectives and Marketing Mix

We need to start thinking strategically about our marketing objectives and attainable goals.  Use Worksheet 5 to indicate what your brand's objectives are and how you plan on attaining them.

• Activity5-MarketingObjectives.docx18 KB

Worksheet 6: Marketing Tactics and Budget

Is all about resources.  Who are the team members that will make up your digital marketing team?  Please list them and describe their responsibilities and strengths.  Part two I need you to create a budget for the year.  How much will you spend on paid media.  List out the opportunities and appropriate budget.  

• Activity6-MarketingTactics.docx15 KB