Need Sunday by 8pm Assignment: Worksheets 4, 5, 6
Hollywood63
Activity6-MarketingTactics.docxThe finer details of your strategy should go in here – this could include breaking down each strategic line above, for example raising brand awareness through online, social and mobile advertising. Please include more collums and rows as need be mine is just a sample to get you started.
Resources
Detailing the resources you require to deliver your plan will help you identify areas for internal or external recruitment. You can detail each resource here and the role they will play in delivering your plan.
|
Title |
Occupant |
Responsibilities |
|
Marketing Manager |
Can work remotely, but needs access to new product imagery and instore photos/video. |
-Planning/Strategy/Tactical - creative ideas, media buying, pr. |
|
Social Media Assistant |
Works in store |
Supplying photos, product details, and more real-time information |
|
Store Manager |
Works in store |
Responds to messages and inquires on specific products. |
|
|
|
|
Budget
Once you understand the tactical elements of your plan you can put together the budget you require to deliver it.
