Module 4 Discussion

Segmenting Markets

Using a business/organization of your choice, explain how that entity segments its market. 

Submission Instructions:

• Your initial post should be at least 200 words, formatted and cited accurately in current APA style with support from at least 2 academic sources. Your initial post is worth 8 points.
• You should respond to at least two of your peers by extending, refuting/correcting, or adding additional nuance to their posts. Your reply posts are worth 2 points (1 point per response.) 
• All replies must be constructive and use literature where possible.
• Please post your initial response by 11:59 PM ET Thursday, and comment on the posts of two classmates by 11:59 PM ET Sunday.