Module 05 Written Assignment - Top Social Media Sites and Demographics

 

Top Social Media Sites and Demographic Groups

% of US adults ONLY

Research and complete the attached chart (shown below) on the top social media sites to find the demographics for adult users in the United States. Once you’ve determined who will be your target market and your demographics for the product, marketers can match demographics with different marketing channels, including social media.

YouTube

Facebook

Instagram

Pinterest

Snapchat

Twitter

% US Total

73%

68%

35%

29%

27%

24%

SEX

US Men

US Women

AGE

18-29 years

30-49 years

50-64 years

65+

INCOME

<$30k

$30k-50k

$50k-75k

$75+

EDUCATION

High school or less

Some college

College +

GEOGRAPHIC

Urban

Suburban

Rural