BUS 402 Strategic Management & Business Policy

Please review the required You Tube video Five Competitive Forces That Shape Strategy, regarding Porter’s 5 forces. In the video, Mr. Porter discusses how Porter’s Five Forces Analysis is an important tool for assessing the potential for profitability in an industry. As an example, Mr. Porter applied these 5 forces to the airline industry. Think of another industry where profitability is low. In a response of no less than 250 words, apply the 5 forces to your chosen industry and demonstrate how those forces can lower profitability.