BUS402: Discussion post 1 Week 2

Please review the required You Tube video Five Competitive Forces That Shape Strategy, regarding Porter’s 5 forces. In the video, Mr. Porter discusses how Porter's Five Forces Analysis is an important tool for assessing the potential for profitability in an industry.  As an example, Mr. Porter applied these 5 forces to the airline industry. Think of another industry where profitability is low. In a response of no less than 250 words, apply the 5 forces to your chosen industry and demonstrate how those forces can lower profitability.

The Five Competitive Forces That Shape Strategy [Video file]. (n.d.). Retrieved from https://www.youtube.com/watch?v=mYF2_FBCvXw&feature=player_detailpage