MKTG305 Week 4 IP

Select a big national or international brand that has advertisements that feature a famous person or persons. Based on what you know about the brand, discuss the following:

1. What does the brand mean to      you? Do you have an emotional connection to the brand? Explain.
2. Who is the target market for      the brand? Are you part of the target market? Why?
3. What celebrity or famous person      endorses your brand? Is he or she a good fit for the brand? How does the      celebrity connect with the target audience?
4. How is the brand advertised to      you? Does the company use a mix of promotional tools such as public      relations, social media, and traditional options, such as commercials,      YouTube videos, and so on? Explain.
5. Who is the competition? Who or      what do they use to endorse their product or service?