MKTG305 Week 4 IP

Select a big national or international brand that has advertisements that feature a famous person or persons. Based on what you know about the brand, discuss the following:

1. What does the brand mean to you? Do you have an      emotional connection to the brand? Explain.
2. Who is the target market for the brand? Are you part of      the target market? Why?
3. What celebrity or famous person endorses your brand? Is      he or she a good fit for the brand? How does the celebrity connect with      the target audience?
4. How is the brand advertised to you? Does the company      use a mix of promotional tools such as public relations, social media, and      traditional options, such as commercials, YouTube videos, and so on?      Explain.
5. Who is the competition? Who or what do they use to      endorse their product or service?