MKTG201 Week 4 Midterm Exam

Mid Term: Covers chapters 1 through chapters 7
 

For the Mid-term you will create a new product and provide how you would market your product. You will need to provide information on how your product is superior to your competitions product.
 

1) Define and explain each of the following tools/concepts below.  

• The strategic planning process
• S.W.O.T
• Market Segmenting
• Target Marketing
• Product Positioning
• Offerings: —product, price, and service.

2) Use two or more of the concepts from part 1 in your product assessment.

3) Analyze security, privacy, ethical, and legal issues related to the digital information world and marketing