MKGT201

Mid Term: Covers chapters 1 through chapters 7

For the Mid-term you will create a new product and provide how you would market your product. You will need to provide information on how your product is superior to your competitions product.

1) Define and explain each of the following tools/concepts below.

• The strategic planning process
• S.W.O.T
• Market Segmenting
• Target Marketing
• Product Positioning
• Offerings: —product, price, and service.

2) Use two or more of the concepts from part 1 in your product assessment.

3) Analyze security, privacy, ethical, and legal issues related to the digital information world and marketing

The mid-term needs to be in a Word document and in APA format. You must cite at least 3 academic references. The page requirement is a minimum of 4 body pages in length. This does not include the cover and reference pages.