MKTG 4020 Week 7

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Please write 2 - 3 paragraphs on this topic.


Does our buying behavior all come down to pack order?  Is it all about wanting to avoid being the Omega dog, be the Alpha Dog or improve our position in the pack? Do we buy products that help us achieve this status? If you do not agree with this position why and provide your reasoning.  If you do, why and give an example. 

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    kim woods
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