MKTG 4020 Week 5

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Please write 2 paragraphs on this topic.


We all carry bias and perception into our purchases.  Give  me an example of a bias or a perception you carry into a buy and then how a marketer could overcome it.  I provided an example of a bias in the weekly notes.  I showed a picture of a new form of water packaging that is edible. non-refrigerated milk common overseas, but we have a bias for cold milk. These two products need to overcome bias to be sold.  So what is your bias  or perception? Is there a product you used to buy that you don't because of a change that was problematic to your bias/perception or one you don't buy at all due to a bias/perception. Remember to respond to at least two classmates' posts.  By the way mine is boxed wines.  Consider this commercial what are they overcoming https://www.ispot.tv/ad/wqPJ/overstock-com-edward-mcshittelhouse-iii 

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