MKT 655/665 DB Responses 4/6

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K Baily

The first ad for Amazon is an ad titled “The show must go on”. This ad was released in November of 2020 and it stars a dancer who uses her determination to push forward through the challenges of 2020 despite how difficult of a year it was.

The second ad titled Alexa’s Body is an ad showcasing the brand's Alexa product in the form of a person played by actor Michael B. Jordan. Not only is it promoting the Alexa but it’s also promoting the film Without Remorse starring the actor and being an amazon exclusive set to be released on April 30th on Prime Video.

The third further showcases the brand's Alexa product by using various celebrities such as Cardi B and Gordon Ramsey to fill in as Alexa’s voice actors. The commercial also includes a cameo from the company’s founder and CEO Jeff Bezos.

Amazon has always kept the message of being able a company that can provide products and services to whoever whenever. The company has begun to integrate their level of accessibility into the Alexa products creating a system that can allow you to order things by simply speaking or even being able to power electronics around the house. Accessibility is the consistent message with the brand as they even used their e-commerce based services to deliver to consumers during a pandemic both through physical items being delivered and its digital services.

V Jaramillo

This old-fashioned ad was supposed to be launched during Christmas 2018. In the commercial, the barista sings loudly while serving the customer, giving the customer a surprise. The customers react differently but are generally happy to see the baristas operate differently from what they are used to. The singing begins with a single barista, and the rest of them follow suit melodiously. The overall message of the brand conveyed in the advertisement is that Starbucks Coffee Company is still the best and provides an excellent service to customers. This commercial enhances the public image of the company.
https://www.youtube.com/watch?v=DcYtjlNOnBI vintage commercial #sharejoy commercial

The "Starbucks at Home" ad is only five seconds, but it conveys a profound message. The advertisement was published from March 9th to April 3rd, 2021. It ran for twenty-six days on YouTube. In the advertisement, there are the various utensils that one requires to have at home to prepare Starbucks coffee. Some of them include cups, jugs, blenders and even coffee. In the advertisement, crucial information such as the quality of the coffee is communicated through a note that says ‘100% Arabica coffee.’ The general message of the advertisement is that Starbucks coffee can be enjoyed with premium coffee in the comfort of your home. They bought Arabica coffee through Starbucks. The advert, therefore, informs the customers about the firm’s quality products and that they remain the best in all ages.
https://bigdatr.com/au/ad/ac2656119553 recent (schedule March 9th to April 2021).

In the above advertisement, three different types of Starbucks products are introduced. These include white cup coffee, honey almond milk flat white and honey almond milk cold brew. In the advertisement, the product seems to give consumers a lot of confidence, joy, happiness and relaxation. The consumers are also encouraged to order their products via the company’s application. The message being communicated through this advertisement is about the company’s new products and how customers can access them.
https://www.youtube.com/watch?v=yJsaWxfkH2g -March 2021

S Shelton

The data was collected through interviews, where the participants were required to taste the Cookies and require them to answer the brands they usually buy before revealing the selected product to them. The main product used in tasting the tastes was the cookie. Ten different localities were identified randomly within the entire area of study. The reason behind selecting different regions was to eliminate bias occurring from peer pressure, which makes people prefer certain products, juts because of others within their locality, not factoring out personal tastes and preferences (Malhotra et al., 2017). the respondents were required to taste the two brands of cookies one at a time, and their responses at which brand they preferred noted down. The tastes were compared for the two brands, NABISCO Cookie and Keebler Cookie. a total of ten participants were given the brands to have a taste, and their responses were noted down (McGrath et al., 2019).

Overview of the Results

Respondents

Preferred Brand

Respondent 1

NABISCO Cookie

Respondent 2

NABISCO Cookie

Respondent 3

None

Respondent 4

NABISCO Cookie

Respondent 5

NABISCO Cookie

Respondent 6

Keebler Cookie.

Respondent 7

NABISCO Cookie

Respondent 8

Keebler Cookie.

Respondent 9

NABISCO Cookie

Respondent 10

NABISCO Cookie

Out of the ten interviewed respondents, only one confessed that he did not like cookies. Two of them preferred purchasing the NABISCO cookies, while only two preferred the Keebler Cookie. The key differentiating factor for the different preferences possessed by the respondents was the taste.

Carl Strother

The two cereals that I decided to use for the taste test is Kellogg;s Fruit Loops and Targets generic brand of Fruit Loops Market Pantry Far Out Fruiti. These two brands are very similar. For the research study we chose seven different volunteers. We sat two bowls of cereal with white milk in front of them with no labels. They tried one cereal and then tried the other. The volunteers then told us what cereal they like better or preferred to eat more over the other. The responses are documented in the chart below. In the response tab we recorded why they liked this cereal. Then in the versus tab we recorded why they liked this cereal over the other brand. You will see below that Kellogg’s Fruit loops had the more popular vote over the generic brand Market Pantry Far Out Fruities.

Give an overview of the results using tables or charts and words.

No.

Volunteers

Cereal

Response

Kellogg;s Fruit Loops VS Market Pantry Far Out Fruities

Taryn

Kellogg’s Fruit loops

Like to cut up Bananas and put in it.

Comes in different flavor tropical.

Lauren

Kellogg’s Fruit loops

Comes in Giant size 19.4 oz.

Comes in a box. Easier to store in cabinet because it stands upright.

Jonelle

Kellogg’s Fruit loops

I can find it in most stores.

Its healthier than the generic brand. It contains twelve grams of sugar and still has a great taste versus the generic brand it contains 13 grams of sugar.

Keith

Kellogg’s Fruit loops

Only 100 calories per serving.

Frost falls off in milk, giving milk more flavor. I like to drink my milk after I eat my cereal.

Jonelle

Market Pantry Far Out Fruities

Seems to always be on sale.

Don’t care if it's in a bag because I put my cereal in my cereal dispenser versus it standing up in a typical cereal box in my cabinet.

Mr. Smith

Market Pantry Far Out Fruities

Great snack for on the go because it stays crunchy.

It's always on sale so no need to try to catch it on sale. Its $1.30 cheaper than brand name Fruit loops.